Urban Forest Project
deValence
The words "humanity at its most" sounded to us as a "forest" of people, and what people do the most in New York's Times Square is watching. So the metaphor between the eyes and the leaves (as light catchers) is quite obvious. Light, life, family tree... these might be keywords for our work. Our answer to the brief is more visual than conceptual!
- © 2006 AIGA New York Chapter